Women for Women International
As Co-Leader of the Marketing and Communications team at Women for Women International – UK, a charity that supports women survivors of war, I played a key role in driving strategic marketing, communications, and fundraising efforts to achieve ambitious growth and engagement targets. Working alongside the Head of Marketing, I developed and executed integrated strategies that leveraged mainstream and emerging channels to strengthen our brand, increase supporter engagement, and secure vital funding.
A key achievement was driving significant revenue growth, to achieve our Marketing and Communication team’s £605K annual income target. I oversaw high-impact campaigns, including Women’s History Month, World Refugee Week, and the launch of our rebranded Stand With Her regular giving programme. These initiatives focused on new supporter acquisition, donor reactivation, and ongoing engagement, successfully converting one-time donors to regular givers.
Press and ambassador engagement was a core part of my role, securing major media placements—including two features on BBC Woman’s Hour—and amplifying key moments such as the Ukraine war anniversary and the Yazidi genocide remembrance. I supported our influencer and ambassador strategy, leveraging their audiences to enhance visibility and advocacy.
With a strong focus on innovation, I supported my team’s partership with our digital agency to refine a data-driven paid ads strategy (Google, Meta, and a pilot Spotify ad campaign) to boost one-time gifts and expand audience reach. Additionally, I introduced AI-driven fundraising content, increasing efficiency while maintaining quality and impact.
Beyond strategy and execution, I was committed to fostering a positive and collaborative organisational culture, mentoring a high-performing team and ensuring our communications reflected the strength and resilience of the women we support worldwide.
Articles and blogs
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Behind every statistic on the refugee crisis is a human being with hopes, fears, and dreams. In an article I wrote for Women for Women International, I explored the personal stories of three courageous women—Shireen, Kateryna, and Fryal—who represent the reality behind global displacement figures.
Today, over 117 million people are forcibly displaced worldwide (source: UNHCR). While this number is staggering, it is individual stories that truly illuminate the human cost of war and conflict.
Read the full article at Women for Women International and learn how you can support women survivors of war.
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As a passionate advocate for storytelling, I curated this summer reading list to celebrate the resilience, courage, and diverse narratives of women from conflict-affected countries where Women for Women International works.
Each book on this list offers a powerful glimpse into the histories, cultures, and lived experiences of people navigating the realities of war, displacement, and societal change.
By amplifying these voices, I hope to inspire meaningful conversations about the power of literature in bridging cultural divides.
Explore the full list and dive into these remarkable stories.
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As Head of Communications at Women for Women International, I knew that job interviews can be both exciting and nerve-wracking. That’s why I wrote this blog—to help candidates feel confident, prepared, and ready to showcase their strengths.
In this piece, I share practical tips for acing interviews, whether candidates are experienced professionals or new to the charity sector.
Read the full blog on Women for Women International’s website.
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In my article for Refinery29, I shared the journey that led me to work in the charity sector—a path driven by a deep commitment to sustainable change.
My ‘aha moment’ came during university when I first understood the difference between simply helping and empowering others. This realization guided me through postgraduate studies in international development, volunteering in Ghana, and eventually finding my place at Women for Women International—an organization dedicated to supporting women survivors of war.
The charity sector demands passion, grit, and adaptability—it’s not just about fundraising, but about amplifying voices and ensuring real impact. Though the road isn’t always straightforward, the reward is knowing that our work contributes to lasting change.
Read the full article at Refinery29 to learn more about my journey and the work Women for Women International supports.